Easy to Use API tool - Zapier is an IFTTT (IF This Then That) application that connects one application to another and triggers a certain action after a certain criterion is met. One team used this to insert google form entries into another non-Google database (e.g. AirTables). Another team used Zapier to set up a Zoho payment subscription after someone entered a new record on a Knack-based signup form. Click here for more info.
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