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Internal content for use by staff can be posted, revised, and updated on a wiki rather than on the public website.
FAQ
Avoid using "Frequently Asked Questions" pages as a way to organize information on your site. If information is requested often enough to be included as an FAQ, it should be addressed in the front-facing content of your site.
Emphasis
Use emphasis sparingly; it loses its impact if used too much on one page. Don’t double up on styles (for example, bolding and italicizing a word).
Do not use exclamation points.
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