We follow UGS design standards on every piece that represents the school to an audience outside of UGS staff. Using a defined look and feel helps us present a consistent and easily identifiable “face” to the university, prospective students, current students, and parents. This includes using only the approved font combinations, color palette, and appropriate logos.
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- Photos that focus on faces and expressions are in nearly every design. Use candid portrait-style closeups and photos that show animated interactions. Confused about digital photos? Here's a breakdown.
- Solid color blocks in the UGS palette anchor photos and white space
- Transparent color blocks over larger photos make text legible
- Large display text sits just above and just below photo edges
- Backgrounds are either flat white on larger pieces or a photo with bleed edges on smaller pieces
- Word counts are kept to a minimum
Go to our Gallery of Sample Designs to see some examples of previous collateral.
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- You can download templates for PowerPoint and MicrosoftWord from here.
- You can download your program/UGS logo from here.
- You can download a summary of the logo guidelines here. The complete UGS/UT brand guidelines for logo usage can be downloaded here.
Use of Compass in Designs
You can We no longer use the compass image as a spirit mark in your designs as we transition to the new UT logo system. Often times this will mean using it as a watermark or partial background image.
Do not use the compass to replace a letter or part of one.
The compass should always be secondary to the college, school, unit (CSU) or student group logo/words. As a secondary mark, the compass may not be the focus of the piece. Its placement must be in a less prominent location than the primary logo or messageUGS designs.
Color Palette
PLEASE NOTE: We are now using PMS 7584 (Coated) for all burnt orange uses.
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