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Additional Resources: UMAC Wiki
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Social Media Directory
School of Architecture Official Channels
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Sustaining Your Efforts:Social media pages arenottypicallyusedas atemporary means of communication. Consider long-term sustainability when developing your strategy. What are the long-term goals? Are there resources to continue for an extendedperiod?
Policy Considerations
Accessibility: All university-managed social media sites should meet the university’s Web Accessibility Policy. University pages on third-party social media sites should make the best effort to follow web accessibility guidelines. For tipsto help ensure accessibility,visit this page.
Information Security: All University of Texas at Austin-managed social media sites should meet the university’s Information Security Officestandards.
Copyright: Follow allcopyright and fair use laws. Secure the right to post all social media content to do not infringe on the intellectual property rights of others. Due to the functional nature of certain social media tools, a Twitter “retweet” or Facebook “share” automatically provides attribution to the original post.
Privacy Notification:Only public information may be submitted to social media sites. Be aware of and follow the Family Educational Rights and Privacy Act (FERPA)of 1974 protecting students’ personally identifiable information in educational records. Protect confidential or personal information from The University of Texas at Austin and of students, faculty or staff members.
Public Information Act: Posts and comments on any UTSOA social media site are public record and as such, may be subject to an open recordsrequest under the Texas Public Information Act
Branding: The university’s brand guide helps schoolsand programs produce materials that are consistent and immediately recognizable at The University of Texas at Austin. We encourage you to usethis brand guidelineas you develop communications and materials for your unit and as you produce content for social media.
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Best Practices & Resources
- All posts should include strong visuals and relevant tags. By tagging relevant accounts, you are increasing reach and engagement
- Post consistently, but not overwhelmingly. Specifics depend on the audience and account, but as a general rule posting at least 3 times per week is ideal while posting more than 2-3 times per day can become excessive.
- Add captions to videos and alt-text to photos for accessibility
- Use links to redirect to content on the UTSOA website or external media. For Instagram, we use Linktr.ee to aggregate links.
- Reshare user-generated content when applicable.
- Social media is a form of two-way communication. Monitor and respond to comments. Engage with followers when relevant.
- Use insights and analytics to adjust content and timing. Each platform has built-in analytics that will show when users are engaging, how posts are performing, etc.
- Most platforms also allow you to schedule posts or create drafts in advance. Reach out for more specific guidance.
Free Resources
- Canva: A free-to-use graphic design tool
- Linktr.ee: Free link aggregator
- UT Austin Giphy: Branding Gifs
- Social Media Image Size Guide
- Content Calendar Template
- Royalty Free Image Options: Unsplash, Creative Commons