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Additional Resources: UMAC Wiki
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Social Media Directory
School of Architecture Official Channels
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Architecture Program | |
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Landscape Architecture Program | |
Urban Design Program | |
Gulf Coast DesignLab | |
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Urban Information Lab (Junfeng) |
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- All posts should include strong visuals and relevant tags. By tagging relevant accounts, you are increasing reach and engagement
- Post consistently, but not overwhelmingly. Specifics depend on the audience and account, but as a general rule posting at least 3 times per week is ideal while posting more than 2-3 times per day can become excessive.
- Add captions to videos and alt-text to photos for accessibility
- Use links to redirect to content on the UTSOA website or external media. For Instagram, we use Linktr.ee to aggregate links.
- Reshare user-generated content when applicable.
- Social media is a form of two-way communication. Monitor and respond to comments. Engage with followers when relevant.
- Use insights and analytics to adjust content and timing. Each platform has built-in analytics that will show when users are engaging, how posts are performing, etc.
- Most platforms also allow you to schedule posts or create drafts in advance. Reach out for more specific guidance.
Free Links to Resources:
- Canva: A free-to-use graphic design tool
- Linktr.ee: Free link aggregator
- UT Austin Giphy: Branding Gifs
- Social Media Image Size Guide
- Content Calendar Template
- Royalty Free Image Options: Unsplash, Creative Commons
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