This brand guide has been created to assist our faculty, staff, and professional and students researchers in producing materials that are consistent and immediately recognizable as the Center for Transportation Research at The University of Texas at Austin. We encourage you to use them as you develop communications that promote your funded research. These guidelines were developed in 2013-14 and are largely adapted from The University of Texas at Austin brand guidelines.
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FULL NAME, Title Position
The University of Texas at Austin | Center for Transportation Research | 512.232.3100 | ctr.utexas.edu
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- Dark Gray should be used for all body copy that appears in CTR collateral. It may also be used for large blocks of color. Any text that appears on top of the Dark Gray should be reversed out to white.
- Bright Blue PMS 639 is used for headlines and subheads. It may also be used for large blocks of color. Any text that appears on top of the Bright Blue should be reversed out to white.
- Burnt Orange PMS 159 should only be used sparingly as an accent color in marketing materials. It should never appear in large blocks of fully saturated color.
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For accessibility purposes, if including text with these colors, make sure that there is sufficient contrast between the background and text to meet WCAG 2.0 Level AA requirements. Recommended tools are WebAIM's online Color Contrast Checker or Paciello Group's downloadable Colour Contrast Analyser. |
What Do These Values Mean?
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