TABLE OF CONTENTS
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| Table of Contents |
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Social Media Directory
School of Architecture Official Channels
YouTube |
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Build Lab | |
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Materials Lab | |
Tech Lab | |
Architecture & Planning Library | |
CAAD (not in use) | |
CSD (not in use) | |
Career Services | |
Professional Residency Program | |
UTSOA First Years |
Student Groups
| American Institute of Architecture Students | |
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| Alpha Rho Chi | |
| Ampersand | Intsagram |
| Student ASLA Chapter | |
| Graduate School of Architecture Student Council | |
| Student Historic Preservation Association | |
| ISSUE | |
| NOMAS | |
| Longhorn Architecture Students | |
| Planning Student Association | |
| Society of Architecture Engineering Students | |
| Tau Sigma Delta Mu | |
| Undergraduate Architecture Student Council |
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University Resources
University Marketing and Communications Social Media Guidelines
Guidelines for Social Media Managers
Additional Resources: UMAC Wiki
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Social Media Tips
Before establishing a new social media page, youmust coordinate with UTSOA Communications. We will:
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Branding: The university’s brand guide helps schoolsand programs produce materials that are consistent and immediately recognizable at The University of Texas at Austin. We encourage you to usethis brand guidelineas you develop communications and materials for your unit and as you produce content for social media.
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Best Practices & Resources
- All posts should include strong visuals and relevant tags. By tagging relevant accounts, you are increasing reach and engagement
- Post consistently, but not overwhelmingly. Specifics depend on the audience and account, but as a general rule posting at least 3 times per week is ideal while posting more than 2-3 times per day can become excessive.
- Add captions to videos and alt-text to photos for accessibility
- Use links to redirect to content on the UTSOA website or external media. For Instagram, we use Linktr.ee to aggregate links.
- Reshare user-generated content when applicable.
- Social media is a form of two-way communication. Monitor and respond to comments. Engage with followers when relevant.
- Use insights and analytics to adjust content and timing. Each platform has built-in analytics that will show when users are engaging, how posts are performing, etc.
- Most platforms also allow you to schedule posts or create drafts in advance. Reach out for more specific guidance.
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