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Color palettes work together to help tell a cohesive story while supporting the McCombs brand. Using color consistently reinforces our brand and increases recognition. Our colors fall into three palettes: primary, neutrals, and secondary. DOWNLOAD AVAILABLEAdobe Creative Cloud users: Color libraries have been built with all of the configurations set up. Brand CMYK | Brand PMS Uncoated | Brand RGB | Brand PMS Coated Another option available is to download .ASE Swatches.
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2020 COLOR BRAND CAMP The PDF presentation and Zoom recording of the 2020 Brand Camp on color are available on Box. You must have a UT Box account before clicking the link to view/download the files. |
PRIMARY COLORS The primary colors are burnt orange and white. Never use screens or tints of burnt orange. Other colors in the palette may be screened, if appropriate as part of the design. These colors look best as spot inks (Pantone), and do not reproduce as richly in four-color process (CMYK). Please note that the |
Color Values
Burnt orange | Pantone: PMS 159 CMYK: 0, 65, 100, 9 RGB: 191, 87, 0 Hex: #BF5700 | White | Pantone: PMS White CMYK: 0, 0, 0, 0 RGB: 255, 255, 255 Hex: #FFFFFF | |
NEUTRAL COLORSThe colors in our neutral palette were specifically selected to work with burnt orange. Neutrals help convey a sense of elegance and professionalism. They are particularly useful for formal pieces, where a white background may provide too much contrast against type or imagery. McCombs has identified buff and charcoal as its preferred neutrals from this palette. Neutrals may be used as a transparency/tint when more subtlety is required. | Color Values Limestone | Pantone: 7527 CMYK: 3, 4, 14, 8 RGB: 214, 210, 196 Hex: #D6D2C4 |
50% Transparency #ECEBE6 | Charcoal | Pantone: 432 CMYK: 65, 43, 26, 78 RGB: 51, 63, 72 Hex: #333F48 |
50% Transparency # A4A8AC
| Shade | Pantone: 7543 CMYK: 24, 9, 8, 22 RGB: 156, 173, 183 Hex: #9CADB7 |
50% Transparency #D5DADD | |
MASTER BRAND SECONDARY COLORSSecondary colors add boldness to materials; they also lean towards a more casual tone. They are useful for celebratory or informal use. In general, these colors will be used less often. They will be paired with our primary palette, and will be most successful in targeted application. If used as accent or highlight, they should be used sparingly. Secondary colors may be used as a transparency or tint in very targeted applications — screened treatments of some of the secondary colors are not successful.
NOTE: Avoid pairing secondary colors in configurations associated with other Tier One Universities. For example, pairing Harvest Gold with Blue would create a color palette similar to the University of Michigan and dilute our brand. | Color Values Tangerine | Pantone: PMS 2011 CMYK: 0, 48, 100,0 RGB/Hex: 248, 151, 31 #F8971F | Sunshine | Pantone: PMS 116C / PMS 114 U CMYK: 0, 14, 100, 0 RGB/Hex: 255 214 0 #FFD600 | Cactus | Pantone: PMS 2300 CMYK: 40, 0, 89, 0 RGB/Hex: 166, 205, 87 #A6CD57 | Turtle Pond | Pantone: PMS 2277 CMYK: 63, 0, 97, 20 RGB/Hex: 87, 157, 66 #579D42 | Bluebonnet | Pantone: PMS 7469 CMYK: 100, 31, 8, 42 RGB/Hex: 0, 95, 134 #005F86 | Turquoise | Pantone: PMS 320 CMYK: 96, 0, 31, 2 RGB/Hex: 0, 169, 183 #00A9B7 | |