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BENTON SANS

The supporting typeface in The University of Texas brand architecture is Benton Sans. It is our official sans serif font and it is extremely versatile with six weights, all with matching italics, and is appropriate for all uses.

It works especially well for bold headlines and shorter blocks of body copy. It’s also suited for smaller captions and call-outs, as well as disclaimer and legal copy.

Digital

When Benton Sans is not available (email, PowerPoint, on-line, etc), use Arial. This font is web friendly and can replace Benton Sans in your web/digital environment.

Licenses

Texas McCombs has purchased a limited number of licenses for use by McCombs faculty and staff. One license is for a single user. Request licenses for Benton Sans by emailing brand@mccombs.utexas.edu. Student employees who need access to these fonts can place a request through their faculty/staff supervisor.

Additional licenses can be purchased from Font Bureau for Benton Sans. The license provided from Texas McCombs does not include Benton Sans Extra Compressed this is a separate purchase.


GT SECTRA

GT Sectra is a contemporary serif typeface that combines the calligraphy of the broad nib pen, with the sharpness of a knife. It is our official serif font.

This typeface presents itself as a grounded, established academic institution. As one of the first institutional users of this typeface, the University of Texas at Austin has successfully and quickly come to own this typeface.

Digital

When GT Sectra is not available (email, PowerPoint, online, etc), please use Georgia in your web/digital environment.

Licenses

Texas McCombs has purchased a limited number of licenses for use by McCombs faculty and staff. One license is for a single user. Request a license for GT Sectra by emailing brand@mccombs.utexas.edu. Student employees who need access to these fonts can place a request through their faculty/staff supervisor.

Additional licenses can be purchased from Grilli Type for GT Sectra.







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