PRIMARY LOGOS
SECONDARY LOGOS
FILE COLOR TYPES
PMSc = Pantone color on a coated surface (like a plastic water bottle)
PMSu = Pantone color on an uncoated surface (paper, fabric, leather)
KO = knockout (or white)
RGB = for web
CMYK = for print
FILE TYPES
PNG = Best for digital, has a transparent background
JPG = Best for digital or in-house printing
EPS = Best for professional printing (vector)