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Brand Positioning  |   Logos  |  Visual Identity Guidelines  |  Resources and Templates  |  Social Media  |  Web Projects  |  FAQ  |  Home
PRIMARY LOGOS  |   SECONDARY LOGOS  |   TYPE TREATMENTS  |   UT PROTECTED MARKS  |   DOWNLOADS  |   GUIDELINES  |   USAGE  |   CO-BRANDING


PRIMARY LOGOS


SECONDARY LOGOS


FILE COLOR TYPES

PMSc = Pantone color on a coated surface (like a plastic water bottle)

PMSu = Pantone color on an uncoated surface (paper, fabric, leather)

KO = knockout (or white)

RGB = for web

CMYK = for print


FILE TYPES

PNG = Best for digital, has a transparent background

JPG = Best for digital or in-house printing 

EPS = Best for professional printing (vector)


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