Business Card Formatting

When ordering business cards online, follow these formatting guidelines. If you have questions, contact EM-Payments.

Name

The name you use professionally, including (if desired) any generational titles
May include post-nominal letters to indicate an advanced degree; follow abbreviation styles published at The Texas Brand
Avoid commas before a generational title, but include them before other post-nominal letters
Initials, when used, should be followed by a period to denote the abbreviation

Correct:

John P. Smith Jr.
A.J. Miller, M.S.I.S.
Anne Coates
Sarah Parker, Ph.D.

Incorrect:

Allison K Thompson
Jan Tuttle, B.A.
Tom Kelly, MSIS
David Edward, III

Title

Your official title
May substitute a working title with permission from the immediate supervisor
Do not include internal notations, e.g. Informational Writer III
Avoid abbreviations when possible

Correct:

Assistant Director of Admissions
Program Coordinator
Admissions Counselor

Incorrect:

Asst. Director of Admissions
Admissions Counselor II

Spanish-Speaker Notation – “Hablo español.”

Include only with permission of your immediate supervisor and if you are comfortable conversing in Spanish about admissions topics
Because the standard business card templates do not include a field for this information, add to the title field, separated by a pipe character
Capitalize and punctuate appropriately

Correct:

Financial Aid Counselor | Hablo español.

Incorrect:

Financial Aid Counselor, Hablo español.
Financial Aid Counselor | hablo espanol
Admissions Counselor | Se habla español.

Department Name

Use the official name of the office to which you report
Do not shorten or abbreviate
Capitalize appropriately
Avoid use of any unnecessary article

Correct:

Office of Admissions

Incorrect:

Office of admissions
The Office of Admissions
Texas Admissions

Secondary Department Name

Use only for recognized secondary departments, not for teams, committees or affinity groups
Avoid abbreviations and unnecessary articles
Not required when there is no appropriate secondary department name.

Correct:

Houston Admissions Center
West Texas Admissions Center

Incorrect:

The Dallas Admissions Center
Marketing and Communications Team

Address

On-Campus Staff: Use P.O. Box 8058
Off-Campus Staff: Use the mailing address of your center or primary office
When possible, include a nine-digit ZIP code
Abbreviate in accordance with the guidelines at The Texas Brand
Do not include a campus mail code

Correct:

P.O. Box 8058
Austin, TX 78713-8058
10801 Gateway Blvd. West, Ste. 300
El Paso, TX 79935-4924

Incorrect:

P.O. Box 8058, M0700
Austin, TX 78713-8058
10801 Gateway Boulevard West, Suite 300
El Paso, TX 79935-4924

Office Phone

Include all 10 digits, separated as appropriate by hyphens
Do not use periods or parentheses

Correct:

512-555-5555

Incorrect:

512.555.5555
(512) 555-5555

Fax Number

Inclusion is optional
If listed, format as above

Cellular Phone

Inclusion is optional
If listed, format as above

Email Address

Your official university address or a preferred alias
Do not include capital letters

Correct:

john.smith@austin.utexas.edu
johnsmith@utexas.edu

Incorrect:

John.Smith@austin.utexas.edu

Website

Use admissions.utexas.edu
GIAC staff who work primarily with graduate students may substitute admissions.utexas.edu/graduate
Avoid capital letters
Do not include http:// or www. notations

Correct:

admissions.utexas.edu
admissions.utexas.edu/graduate