Communications, Marketing, and Websites
- Elana Wakeman
General
Publicize news: Email RTF Sr. Programs & Communications Coordinator, Elana Wakeman, at ewakeman@austin.utexas.edu.
If given sufficient time, we may also be able to enlist the support of the Moody College marketing team.
The Hub is a clearing house for announcements for students regarding jobs, opportunities, and crew calls.
Click on links in table below to jump to that section of the page.
Website Updates
Promote News/Achievements
RTF Sr. Programs & Communications Coordinator, Elana Wakeman, edits the content for the RTF website, manages RTF's social media sites, promotes news and events, and send out newsletters. She works directly with Moody College's marketing team, who also can promote certain items on Moody's sites and create reels for RTF Instagram. Please reach out to Elana with any questions or news items.
Request Form
Procedures
Email RTF Sr. Programs & Communications Coordinator, Elana Wakeman about news regarding faculty, students, or the department. Or, for faculty news, fill out this form about recent accomplishments; the results will go to Elana, who can share that information both with the Moody Marketing team and RTF leadership as well as share on social media.
You can also directly email the Moody Marketing/PR (including for Moody Messenger notices): MoodyCollegePR@austin.utexas.edu; however, if you do, please copy Elana Wakeman so that she's in the loop and can share on RTF sites and catalog for reports about RTF accomplishments and information we send to the trades.
Event Promotion
Request Form
Procedures
- For events outside the classroom, review directions for Event planning and approval. Note: if you are interested in promoting details or images about a classroom guest's visit—either before or after their visit—just reach out directly to Elana Wakeman.
- Allow as much time as possible for promoting events—preferably 2 months' notice. Any thing less than a month makes it harder to draw audience as it takes time to create the assets and post details on calendars and via messaging. Note: Moody College requires images for digital monitors and kiosks to be created and submitted 3 weeks before an event (by Elana to Caroline Cox), in order to be posted 2 weeks before the event.
- Please do not try to create your own marketing graphic assets. We need to comply with Moody College/UT Branding Guidelines.
- Identify classes that are like-minded and ask the faculty member to consider: including your lecture on their syllabus and/or offering extra credit to their classes for attendance
- You may either work with RTF's Sr. Programs and Communications Coordinator, or in some instances when the College is co-sponsoring an event, with the Moody College Marketing & Communications team.
- To work within RTF...consult with Elana Wakeman with regards to promoting your event on College display monitors, social media, calendars, websites, and e-newsletters.
Discuss:- event purpose & goals
- title of event
- description of the event
- target audience
- date, location & time of event
- list of co-sponsors, if any
- visual assets needed (such as speaker headshots, film posters, book covers, etc.)Â
- promotion timeline
- post-event coverage
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