Business Card Formatting
Formatting guidelines for ordering your business cards are below.
Please confirm with your supervisor whether you need to order business cards PRIOR to ordering. Not all staff are required or need business cards.
Visit our Business Services page HERE for information on how to place the order for your business cards.
Business card design
- To maintain a consistent presentation that supports UT Austin's brand, Enrollment Management staff should ONLY use the UT Academic Business Card template.
Correct:
Incorrect:
Name
- The name you use professionally, including (if desired) any generational titles
- May include post-nominal letters to indicate an advanced degree; follow abbreviation styles published at utexas.edu/brand-guidelines/writing-style-guide/abbreviations
- Avoid commas before a generational title, but include them before other post-nominal letters
- Initials, when used, should be followed by a period to denote the abbreviation
Correct:
- John P. Smith Jr.
- A.J. Miller, M.S.I.S.
- Anne Coates
- Sarah Parker, Ph.D.
Incorrect:
- Allison K Thompson
- Jan Tuttle, B.A.
- Tom Kelly, MSIS
- David Edward, III
Title
- Your official title - you may substitute a working title with permission from your immediate supervisor
- Do not include internal notations, e.g. Informational Writer III
- Avoid abbreviations when possible
Correct:
- Assistant Director of Admissions
- Student Program Coordinator
- Financial Aid Counselor
Incorrect:
- Asst. Director of Admissions
- FAO II
Department Name
- Use the official name of the office or unit to which you report
- Do not shorten or abbreviate
- Capitalize appropriately
- Avoid use of any unnecessary article
Correct:
- Enrollment Management and Student Success
- Office of Scholarships and Financial Aid
- Office of Registrar
Incorrect:
- Office of Enrollment Management and Student Success - do not include "Office" in front
- Office of admissions or The Office of Admissions or Texas Admissions
Secondary Department Name
- Use only for recognized secondary departments, not for teams, committees or affinity groups
- Avoid abbreviations and unnecessary articles
- Not required when there is no appropriate secondary department name.
Correct:
- Houston Admissions Center
- Academic Information Systems
- Marketing and Communications
Incorrect:
- The Dallas Admissions Center
- AIS
Address
- On-Campus Staff: Use Address listed in Directory with your office Mail Code (see below)
- NOTE for ADMISSIONS STAFF ONLY - use P.O. Box 8058
- Off-Campus Staff: Use the mailing address of your center or primary office
- When possible, include a nine-digit ZIP code
- Abbreviate in accordance with the guidelines at utexas.edu/brand-guidelines/writing-style-guide/abbreviations
Correct:
- 1616 Guadalupe
D2100
Austin, TX 78701 - P.O. Box 8058
Austin, TX 78713-8058 - 10801 Gateway Blvd. West, Ste. 300
El Paso, TX 79935-4924
Incorrect:
- P.O. Box 8058, M0700
Austin, TX 78713-8058 - 10801 Gateway Boulevard West, Suite 300
El Paso, TX 79935-4924
Office Phone
- Include all 10 digits, separated as appropriate by hyphens
- Do not use periods or parentheses
Correct:
- 512-555-5555
Incorrect:
- 512.555.5555
- (512) 555-5555
Fax Number
- Inclusion is optional
- If listed, format as above
Cellular Phone
- Inclusion is optional
- If listed, format as above
Email Address
- Your official university email address
- Do not include capital letters
Correct:
Incorrect:
Website
- Use your unit's website address - for example: admissions.utexas.edu
- You may also include the university main website: utexas.edu
- Avoid capital letters
- Do not include http:// or www. notations
Correct:
Incorrect:
Spanish-Speaker Notation – “Hablo español.”
- Include with permission of your immediate supervisor and if you are comfortable conversing in Spanish
- Because the standard business card templates do not include a field for this information, add to the title field, separated by a pipe character
- Capitalize and punctuate appropriately
Correct:
- Financial Aid Counselor | Hablo español.
Incorrect:
- Financial Aid Counselor, Hablo español.
- Financial Aid Counselor | hablo espanol
- Admissions Counselor | Se habla español.
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