Ecwid by Lightspeed

Owned by Christina Roark Karl
Last updated: Apr 08, 2024
  • Overview:
    • Ecwid by Lightspeed is an e-commerce solution tailored for small businesses to convert existing websites into functional Ecwid stores. Ecwid integrates with payment options and social media platforms, offering API access for extended functionality. 
    • Ecwid serves as a widget that you can add to an existing website or social media page (Wordpress, Webflow, etc.) to convert it to a storefront.  
    • Pricing ranges from a free plan to a $99 monthly Unlimited plan. Around 50% cheaper if billed annually (vs. monthly).  
  • More “custom” functionalities 
    • Request for Quote (changing/disabling ‘Add to Bag’ button) 
      • Documentation 
      • Integrate another app from Ecwid App market or third-party service (Jotform, Google forms, etc.) to collect requests 
      • Requires some basic CSS code and customization 
    • Product Filters 
      • Documentation 
      • Available for Business and Unlimited plans only 
      • A single product can be assigned to multiple categories (use commas to separate distinct categories) 
    • Google Reviews 
      • Documentation 
      • Integrate a widget (such as SociableKit) that displays the company’s Google Reviews 
      • Utilizes JavaScript code 
  • Things to know 
    • Instant site  
      • Guide 
      • Simple standalone ‘one-page’ storefront with offered themes - no need to integrate into existing website 
      • The home page utilizes more pre-built features rather than customizability 
    • User login 
      • User accounts require email authentication and verification upon signup/login 
      • Users can track orders and see history 
      • No password necessary 
      • May point the custom domain name to Ecwid instant site 
      • Google domains acquired by Squarespace in September 2023 
    • Live chat 
      • Use the live chat tool for customer support - the representatives are helpful and provide good information  
  • Cons 
    • Business pricing plan and above allow for product filtering 
    • Limited SEO capabilities 

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